I have read quite a few articles talking about the book Purple Cow. I was intrigued but not motivated to get the book until I read about it in the TradeBriefs newsletter that sends articles many times a day to my email. Maybe it was because I was looking for something new to read, but I bought the book Purple Cow.
Purple Cow revolves around the concept that you or your company needs to be remarkable to stand out from the competition and thrive.
The author believes that TV-industrial age is long over (I agree) and consumers are advertising-adverse (I agree too).
Seth Godin argues that the only way for anyone and any company to survive in the current era is to be a Purple Cow. Your company or business needs to stand out from the crowd so that sneezers (people who like new things and who likes to share) can help you spread the word about your product or company.
3/4 of the book are case studies of companies that either adopted the Purple Cow mindset and thrived or did not and fizzled out. It is inspiring to read all the case studies and see how those companies did it.
The last chapter is a new addition where readers wrote in to tell stories of Purple Cow companies they have encountered.
Every company and everybody should read the book Purple Cow. Get Purple Cow by Seth Godin here.