The Four – The Hidden DNA of Amazon, Apple, Facebook and Google by Scott Galloway

I have always wondered why the most successful four companies of the twenty-first century – Amazon, Apple, Facebook and Google – have that the other billions or millions of start-ups don’t. What gives them the competitive edge over other businesses? 

The Four by Scott Galloway has taught me that the reason these (he calls them) The Four Horsemen are able to penetrate and dominate the retail, smartphone, social and search sectors respectively, is because these four companies acts on our human instincts to acquire more stuff, acquire knowledge, be more god-like and have higher sex appeal and to connect with others. 

The Four has these common traits, which distinguishes them from the rest of the other companies: 

  1. Product differentiation 
  2. Visionary capital 
  3. Global reach
  4. Likability 
  5. Vertical integration
  6. Artificial intelligence 
  7. Accelerant 
  8. Geography 

Scott Galloway goes through The Four one by one, dissecting each company so that businesses from around the world can perhaps learn a thing or two and better their businesses.

Get The Four: The Hidden DNA of Amazon, Apple, Facebook and Google by Scott Galloway.  

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